How to Cite this Page MLA Citation: Most Relevant Color Rating Essay Length. Of late, many brands are choosing this new marketing strategy of virals to promote their products and the latest to join the bandwagon of viral ad campaigns is Bingo. Viral marketing uses social networks to create and spread brand awareness. The product offered is available in a wide array of flavours, shapes and sizes. Mainly there are two categories of products-Potato Chips and Finger Snacks The potato chips are available in many flavours inspired by the snacking habits of different parts of the country like Masala Chaas, Chatpata Nimbu and Paneer Tikka.

In addition to these 4 flavours, the classic flavours of Masala, Tomato and Salted are also available. The offerings under the finger snacks segment are equally unique and consist of pakoda inspired chips like Live Wires, Khakra inspired Mad Angles, and corn based chips like Tedhe Medhe.

In all there are 16 variants of Bingo. Bingo ensured the quality of its products due to the strong farm linkages of ITC which ensures only the selected grade of raw material goes into making Bingo chips.

The packaging of the product has been slick and eye catching. Bingo is available in packets in a myriad colors like orange, blue, red, yellow, green, purple.

Not only do bright colors attract the attention of little children but also of adults. Snack food is an impulse buy. The brightly coloured stands with the Bingo label on top make it stand out in a shop. Bingo therefore is the most seen brand when you look for snacks, greatly increasing the chances of it being bought.

As a result one can find a Bingo pack of chips even at the smallest shop in the remotest parts of India. In India the unorganized snacks sector is twice the size of the organized sector.

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It also has entered into an agreement with the Food Bazaar chain of outlets for retail of its Bingo and other brands of food products. ITC Foods was counting on Lays and Kurkure not being around, when it entered the Food Bazaar chain. While backend sourcing tie-ups between the two had sweetened the relationship, the bottom line is Bingo, which is what you see most when you look for salted snacks.

Not just that, if the display is better, they get paid even more. ITC Food's largesse is largely to catch up with Frito Lay's national reach of 8 lakh outlets. The pricing strategy adopted by Bingo is a clever one. Bingo is priced the same as the Lays brand of chips at Rs10 for a 35g packet and Rs5 for the smaller one.

A factor that aided Bingo was the failed pricing strategy of Lays in late Frito Lay had increased the price of Lays from Rs10 for 35g to Rs15 for 45g.

That impacted frito lay market share in india sales of Lays which finally went back to the Rs10 formula. Free Essays Free Essays A-F Free Essays G-L Free Essays M-Q Free Essays R-Z. Forex annihilation review Popular Essays Excellent Essays Essay Topics Plagiarism Donate a Paper.

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Essay on Ellison's King of the Bingo Game bangkok bank forex rates Ellison's King of the Bingo Game Ellison's 'King of the Bingo Game' encompasses a variety of different implications that transform an otherwise sad short story into a political statement regarding racial injustice towards African Americans.

Ellison's use of colors, slang phrases, australian tax on forex trading, irony, and his almost constant use of metaphor change otherwise meaningless sentences into poignant testimonial of disparity. This exceptional use of language, in lider forex eğitim kitabı indir to the hardships African American's faced at the time of the stories conception allow it to paint a picture of inequality and prejudice that insight insanity into the main character Ellison King Bingo Game Essays Papers].

These include traits such as describing the inner workings of the mind or the dream world, searching for new perspectives, and having a pessimistic outlook on interactive brokers canada forex leverage. Ellison demonstrates the concept of a dream-like world in his story when the protagonist is up on the stage, with the control in his hand.

The character is intoxicated, which creates a hallucination-filled, surreal world Ralph Ellison King of the Bingo Game]. Essay on Corruption in the Film Blue Chips - Corruption: The act of corrupting or of impairing integrity, virtue, or moral principle; the state of being corrupted or debased; loss of purity or fading the gap method for trading stocks depravity; wickedness; frito lay market share in india bribery.

In the film Blue Chips corruption overshadows true meaning of sports tournament.

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There are two challenging issues in the film dealing with money and morals. Bribery is used to save the athletic reputation of the university. A college basketball coach finds himself battling between his morals, integrity of the team and institution he works for Use of Polarization in Goodbye, Mr.

Chips Essay - Use of Polarization in Goodbye, Mr.

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James Hilton uses this fact in Goodbye, Mr. Chips to create tension in the story; however, he makes greater use of this polarization to develop the character of Chips. Chips and Katherine Bridges may be viewed not only as opposites but also as arguments. Hilton uses thesis in the form of young Chips and antithesis in the form of Katherine Bridges to arrive at synthesis, the personality and character of the mature schoolmaster The central idea of this story is about race, and the inability for a person to be the master of his or her own destiny, when they live in an unfair and prejudicial system.

The main character is completely alienated from the world around him. He is a black man living in a white world, a man who was born in the South but is now living in the North, and his only form of companionship is his dying wife, Laura, whom he is desperate to save This essay will utilise the following structure.

It will commence by providing the reader with a brief history about Microsoft and then go onto explaining what corporate strategy is. Dell's Competitive Strategy Essay - Competitive Strategy Competitive strategy is the approach that an organisation takes in order to gain advantage over its competitors. According to Porter, there are two major sources of competitive advantages: Cost-based competitive advantage involves reducing production costs so that an organisation can earn higher profit margin or offer products at lower price compared to competitors.

Formulation and Implementation of Corporate Strategy Essay - Formulation and Implementation of Corporate Strategy Corporate strategy is concerned with broad decisions about an organization's scope and direction. Business Strategy Planning Management].

IBM Strategy Essays - As CEO of IBM, Samuel J. Palmisano used the momentum of the success gained under the leadership of Louis Gestner to steer the business in a new direction. Sam intends to restore the organization to the former status it held as a technological leader with an admirable company culture. Palmisano's plan calls for the reorganization of the executive management board, restructuring of incentive programs, and an emphasis on collaboration across all divisions.

Establishing closer relationships between researchers and clients is also a key factor in creating new opportunities for growth for IBM Business Analysis Management Strategy].